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Microsoft Ignite breakout 2025-11-19 at 17:00

Premier League’s data-driven fan engagement at scale

Event: Microsoft Ignite 2025

Speakers

Darren Hardman

Microsoft

Pedro Gomes

Microsoft

Akash Jain

Premier League

Simon Brown

Digital Solution Architect · Premier League

Topics

AI/ML Microsoft

Description

Learn how the Premier League transformed decades of match data, editorial content, and video into a real-time, intelligent, personalized fan experience. This session explores how data strategy, AI orchestration, and scalable architecture can elevate engagement across global audiences of the world's most watched league —with actionable lessons from Microsoft and Premier League leaders to apply in your own organization.