With today’s unprecedented velocity of change in data and technologies, the single version of the truth (SVOT) is sometimes looked upon as a nice to have. But SVOT is not optional. Despite the difficulties in constructing a single version of the truth, it is now needed more than ever to keep CEOs happy and to stay compliant with new regulations like the GDPR.

Originally published at https://www.eckerson.com/articles/single-version-of-the-truth-not-optional