talk-data.com
Superweek
talk
2024-02-01
HOW PRODUCTIZATION IS REVOLUTIONIZING THE TRADITIONAL AGENCY MODEL
Event:
Superweek 2024
Description
Traditional agencies that sell time and material projects suffer from a lack of predictable, sustainable income as a result of market forces. The curse of the project-based sale affecting both clients and agencies, impacts the ability to hire, manage and grow talent as well as the ability to maintain stable working conditions.