Booking.com has confidently accelerated their AI vision with a solid and smart data governance foundation, built on Snowflake and Immuta. We will discuss Booking.com's AI goals, how agentic AI is reshaping the traveler experience, and the importance of scalable data governance in making it happen. We’ll also discuss how Booking.com’s data marketplace allows them to find, share and provision instant data access, allowing data owners to share data at scale to achieve a truly connected customer experience.