As the out of home advertising landscape evolves, so does the scope of this answer. Aaron Martin, Data Innovation Manager at Clear Channel UK and Bryan Bonack, Director of Product Management at SafeGraph, discuss how OOH media companies must consider the challenges of ensuring only real, valid places meet the refined definition to enable advertisers with better campaign planning insights.

To learn more about out of home advertising check out our webinars: https://carto.com/webinars/ooh-advertising