Having a data-guided culture is a cornerstone of modern business. Only by updating the structures, incentives, and beliefs of the organization to one where data-informed operations are the norm can businesses capitalize on the advantages data offers.

In this talk, Cynozure's Jennifer Agnes will share why it's critical to have a holistic approach that incorporates every facet of your business if you want to successfully tackle your most complex business challenges.

Attendees will learn the CLEAR (Communicate, Lead, Act, Educate, Relate) framework for a data-guided culture; how to tailor a culture program to the organization and its goals; the business framing needed to secure executive buy-in and support; and practical initiatives and ideas that drive business engagement with data.