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Meetup talk 2024-02-20 at 20:30

Predicting Customer Lifetime Value with “Buy ‘Til You Die” Models

Event: The winter is almost over edition

Speakers

Luca De Angelis

Freelance Senior Data Analyst & Scientist

Topics

predictive modeling customer lifetime value marketing analytics

Description

Exploration of predictive modeling approaches for customer lifetime value using the Buy ‘Til You Die concept.