We all understand the importance of a business brand or a personal brand. But every team has a brand too - a reputation that shapes how others see you, trust you, and choose to work with you. The challenge is that most leaders don’t intentionally define it.

In this interactive VIP session, Helen Mannion will guide senior leaders through a Team Brand 360 reflection, exploring how their teams are perceived today and how they want to be known tomorrow. Drawing on lessons from personal branding and customer experience, she’ll show how the same principles - clarity, consistency, and visibility - can help teams strengthen their identity and influence.

Attendees will leave with practical tools to start shaping their team brand and fresh insight into how a structured Team 360 process, training, and coaching can accelerate adoption and embed culture change at scale.