In this session, we explore dynamic format strings and conditional formatting in Power BI to allow end users to flexibly format visuals. We cover the basic concepts of dynamic format strings to customize displayed data based on context and user interactions, and then dive into conditional formatting with rules and expressions to highlight data points. We also demonstrate combining dynamic format strings with conditional formatting to give end users flexibility in what is displayed. By the end, participants will understand how to leverage these features to transform Power BI reports into dynamic, insightful visuals.