The Generative AI Hub serves as the Generative AI layer on top of the AI Core. As the field rapidly evolves, our goal is not only to keep pace, but also to filter and select the technologies that are most relevant to our users and businesses. But we are not just about making technology accessible. It is about lowering the barriers to using it, providing business AI functionalities and capabilities that simplify and shorten the path to an enterprise-ready application for the SAP ecosystem. In this presentation, I will give a brief overview of our offerings and demonstrate the potential of what can be built with them.