Millions has been poured into data and AI, but the returns often fall short of the promise. In this fireside chat, Jason Foster and Helen Louwrens will get under the skin of the ROI gap - why business cases can feel like guesswork, who should really own the number, and the messy politics of attributing value. We’ll also tackle the tough question: how to meaningfully measure ROI on data investments despite the challenges, and explore whether the gap can ever truly be closed, or if we need to rethink what “value” really means.