Enterprises are eager to realise the promise of AI—from insights to decisions to automation. The business is ready to innovate, but fragmented data, rigid AI governance, and the cost and complexity of AI innovation just create frustration. 

This session explores a bold idea: the business—not IT—will lead AI innovation. Success depends on enabling teams to ideate freely, experiment rapidly, and unlock new value at market pace. We’ll discuss how a modern data product strategy empowers business teams with access, trust, and agility—so they can test ideas quickly and scale what works.

You’ll learn why experimentation is the new strategic advantage—and how to turn business curiosity into competitive impact.