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Google Cloud Next session 2025-04-10 at 23:00

Simplify operational and AI data pipelines with SQL in Bigtable

Event: Google Cloud Next '25

Speakers

Bora Beran

Group Product Manager · Google Cloud

Steve Niemitz

Senior Staff Software Engineer · Google Cloud

Projjol Banerjea

Founder & Chief Product Officer · Zeotap

Topics

AI/ML SQL ETL/ELT

Description

Bigtable has been a core piece of application infrastructure for Google and companies such as Snap, Spotify, and many other massive platforms for over 20 years. In this session, we’ll discuss the fundamental changes to Bigtable processing capabilities made available via SQL that will let you bring more data transformations directly into Bigtable – enabling extract, load, and transform (ELT) capabilities taking advantage of Bigtable’s flexible schema to achieve increased data freshness – and that will reduce the time and costs of running other data processing services to prepare data for your real-time application.