The retail and consumer goods sector is at a crossroads. As AI becomes integrated into every application and data floods the industry, companies are in a race to adapt to the new digital-first reality, reinventing their business for the digital shelf. This session will explore how a unified AI and data strategy can empower your business to master the omnichannel and "phygital" marketplace, build a more resilient supply chain, and unlock peak operational efficiency. Learn how putting centralized governance and open collaboration on Snowflake at the core of your strategy can help you win in this new era.