This is a highlight of our Ask the Female Founders series! Why actually? Jana and Mihri are not only SIBB alumni, but also experienced founders and startup employees. For their own startup beams, they have successfully raised a round of financing from national and international investors and commute seamlessly back and forth between Europe and the USA. Beams has already successfully gone product hunting twice and also published an article about it. They have launched their second product and are pursuing the strategy of product-led growth, something many founders would like to do but struggle with execution. In our talk, we will dive deep into this strategy and also look at their journey: how they develop software products with their community, how they have marketed their products so far and the obstacles they have encountered in raising investor funding. We are proud of Mihri and Jana and look forward to a very valuable session, moderated by Urte Zahn. Agenda:

• 15:30 Arrival & Welcome
• 15:45 Event Begins
• 17:30 Networking