Maps have always been Power BI's Achilles' heel. With Shape Map still in preview after eight years, and Azure Maps and ArcGIS Maps not offering the required functionality, many users have turned to custom visuals. Icon Map has been the most popular custom map visual for many years but is no longer being developed or supported.

Join this session to uncover the story behind this and discover its successor, Icon Map Pro. In this demo-heavy session, we’ll explore how to create powerful heatmaps, drill-down choropleth maps, add multiple interactive layers, overcome Power BI's 30,000-row limit, and much more.

Having previously led the Power BI and Microsoft Fabric capabilities at both UK and global level for a large multi-national Microsoft consultancy, James has recently established a new, ambitious data company Tekantis, enabling him to focus on geospatial analytics and data products.

James is a Microsoft Data Platform MVP and is the co-leader of the London Fabric and Power BI user group. In 2019 he became the first member of the Power BI Contributors Program, working alongside the Microsoft engineering team to build new functionality into the Power BI product codebase.

He has a keen interest in geospatial and real-time analytics and is the author of the Icon Map and Icon Map Pro custom visuals.

https://www.linkedin.com/in/jamesdales/

https://iconmappro.com/