Hello everyone!

We're extremely excited to host the FIRST of our quarterly Women in Data & AI London meet-up. As a spin-off from our main "Data & AI London" events success, we wanted to create this group to empower women in the industry and we look forward to getting started!

We have another great line up for you planned at our new HQ @ 100 Liverpool Street

Naina Kini \| Principal Delivery Consultant @ Mesh-AI Fostering a People-Centric Organisation to Boost Data Literacy In the rapidly evolving landscape of the digital age, data has become a critical asset for organisations to make informed decisions and gain a competitive edge. However, the true potential of data can only be unlocked when employees possess strong data literacy skills. A people-centric approach is essential for cultivating a data-literate workforce, enabling employees at all levels to harness data effectively and make data-driven decisions.

Naina aims to highlight the significance of developing a culture that prioritises data literacy and empowers employees to embrace data-centric methodologies confidently. This session will delve into the key elements that contribute to building a people-centric organisation that nurtures data literacy across the workforce.

Antje Bustamante \| Ex-Director of Data & Analytics @ Zoopla and a DataIQ top 100 influential data leaders in UK in 2023 Lessons Learnt: The things I wish I knew when I started my career in data Antje is a Director of Data & Analytics and has been working in the industry for about 20 years. She is a passionate advocate for women in tech and a coach and mentor to women who want to find their career in the data world. "Being part of career changing moments for my team members is what drives me and gives me tremendous amounts of energy.", she says, and will share a few learnings, in this talk, that she would have found helpful to know about when she started her career in data, particularly as a woman.

This will be a fun talk which also leaves room for lots of questions.

Valeria Cortez \| Senior Data Scientist @ Monzo Optimising marketing messages for users using uplift models In this session, you'll learn about uplift models and multi-objective optimisation to boost the effectiveness of marketing campaigns. We'll go through steps we took at Monzo to:

• promote the products that would better meet our customers’ financial needs
• improve campaign performance, by as much as 200%, compared to traditional targeting

The presentation will be suitable for those interested in working with data led projects (no prior technical knowledge needed).

Please aim to arrive at 6pm. The talks will start around 6.30pm (give or take) and there will be food and refreshments on arrival

**Disclaimer: we are inclusive and welcome people from all backgrounds, attendees are not limited to women :)