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Ari Jacoby

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Founder & CEO, Deduce

As the founder and CEO of Deduce, Ari Jacoby is a successful serial entrepreneur and thought leader who’s on a mission to democratize access to critical fraud data after spending nearly two decades bridging the intersections of data, privacy, and security. Prior to founding Deduce, Ari led companies including Solve Media/Circulate (acquired by LiveRamp) and Voicestar (acquired by Marchex), to successful exits. He is now dedicated to protecting businesses and their consumers from identity fraud threats while simultaneously creating more secure, frictionless experiences. Ari attended Georgetown University, where he received a BA in Government & Economics. Follow Ari on LinkedIn or Twitter at @arijacoby.

Bio from: Data Universe 2024

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Synthetic identity fraud has been a constant challenge for the financial industry. By creating believable, fake identities, criminals can defraud banks, launder money, and hide ill-gotten gains. 87% of organizations have extended credit to synthetic customers, including 54% who applied for it, and 53% to whom the institution itself offered the credit in the first place. Online banking and digital transactions make it easy to hide automation.

But AI is poised to take this fakery to an entirely new level. Automation lets fraudsters open accounts, make deposits, and perform believable, human-like transactions that make them hard to identify. Combined with generative capabilities that make perfectly deceptive words and imagery, we're on the verge of an identity arms race.

In this session, Deduce's Ari Jacoby will explore how AI is transforming finance, making it harder than ever for financial institutions to discern fake customers from genuine ones. He'll discuss what this post-truth era means for society as a whole, and offer tips and best practices for businesses to counter the impact of AI-equipped bad actors.