In this talk, we will explore the transformative potential of Generative AI and Agentic AI in driving enterprise-scale innovation and delivering substantial business value. As organizations increasingly recognize the power of AI to move beyond automation towards true augmentation and intelligent decision-making, understanding the nuances of scaling these advanced AI paradigms becomes critical. We will delve into practical strategies for deploying, managing, and optimizing Agentic AI frameworks showcasing how autonomous, goal-directed AI systems can unlock new efficiencies, enhance customer experiences, and foster continuous innovation. Through real-world case studies and actionable insights, attendees will gain a comprehensive understanding of the key considerations to architect, implement, and measure the ROI of large-scale Generative and Agentic AI initiatives, positioning their enterprises for sustained growth and competitive advantage in the AI-first era.