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Director, Data Engineering Disney

Mark Senerth is the Director of Data Engineering at The Walt Disney Company, where he has been solving complex problems across technology and business for over 20 years. From early days in software engineering to now leading Disney’s data platform strategy, Mark’s career has been defined by a relentless focus on clarity, scale, and impact. He currently oversees the Core Data and Services engineering organization responsible for unifying datasets, accelerating insights, and making Disney’s vast data ecosystem more agile, resilient, and intelligent. Whether optimizing distributed data systems or building resilient, event-driven pipelines, Mark brings deep institutional knowledge and a passion for driving results through data.

Bio from: Data + AI Summit 2025

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Disney's Foundational Medallion: A Journey Into Next-Generation Data Architecture

Step into the world of Disney Streaming as we unveil the creation of our Foundational Medallion, a cornerstone in our architecture that redefines how we manage data at scale. In this session, we'll explore how we tackled the multi-faceted challenges of building a consistent, self-service surrogate key architecture — a foundational dataset for every ingested stream powering Disney Streaming's data-driven decisions. Learn how we streamlined our architecture and unlocked new efficiencies by leveraging cutting-edge Databricks features such as liquid clustering, Photon with dynamic file pruning, Delta's identity column, Unity Catalog and more — transforming our implementation into a simpler, more scalable solution. Join us on this thrilling journey as we navigate the twists and turns of designing and implementing a new Medallion at scale — the very heartbeat of our streaming business!