How profitable (or successful) is your e-business investment? How effective is your e-business at attracting new customers and retaining existing ones? What is the availability of your e-business Web server infrastructure and performance of your Web transactions? These questions, which are critical in measuring e-business success, are both behavioral and operational in nature. It is necessary to measure both e-business and IT metrics, which are closely linked, and have a direct effect on each other. For example, a spike in web traffic (or a single hit for that matter) has a direct effect on server load and the systems that process the transaction. Therefore, it is critical to analyze each of these metrics and draw correlations between them.