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Serena Roberts

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How to Build a Working Data Strategy with Serena Roberts

Many organizations claim to have a data strategy—but what they really have is a dusty slide deck no one knows how to implement.

This session is about building something different: a working data strategy. One that helps you connect data to business goals, define your organization’s risk tolerance, and make intentional, realistic decisions about access, governance, and scalability.

We’ll cover what a data strategy actually is, why you need one, and how to get started without boiling the ocean. You’ll learn how to ask the right questions, map your current and target states, define your organization’s data risk tolerance (yes, that’s a thing), and how to create just enough structure to move forward with purpose.

If you’re tired of vague vision statements and ready to do the real work—this session is for you.