Since the end of 2022, the AI space has reached unprecedented velocity, scale and proliferation. When it seems like everyone (and their dog) is talking about AI, how should those of us who've been working in Machine Learning, Data Science (and AI) as domain experts look to navigate the conversation? In this talk, Leanne will aim to shine a light on the impact the AI arms race is having on our field, the reality of what it means to be a practitioner and some principles to stick by to help traverse what may appear to be a time of panic.