Georgios, Lead Data Scientist at Choreograph talks about the current advertising industry. Industry experts have been using cookies for over 20 years to track and profile consumers on the internet. With 3rd party cookies going away, marketers need an alternative to continue to provide targeted messaging.

Geospatial targeting is a strong alternative to cookie-based targeting – it allows brands to learn consumer behavior and reach audiences in a relevant, yet privacy-compliant manner.

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