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Speaker

Frances O'Rafferty

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talks

Data Expert Baringa

With over 15 years of experience in the realm of data and analytics, Frances is driven by a relentless passion for solving complex challenges and delivering trust in the quality and integrity of data. Her journey in the data landscape has covered a diverse spectrum of roles, from business intelligence, data warehousing, and solution architecture, to data management and now data product management and improving quality of customer data. She enjoys the chance to experiment with new ideas, recognising that iteration and continuous improvement are the bedrock of sustainable innovation. Embracing the inherent excitement of this iterative process, she aims to steering conversations away from the perceived difficulties of data management towards a narrative centred on the boundless opportunities that await when individuals align with our strategic agenda. Outside of her professional life, she is a mum to three wonderful children and enjoys running and the theatre.

Bio from: Big Data LDN 2025

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Trusted data is the foundation for success of many business ambitions today. Organizations aspire to make data-driven decisions, but often leaders fall back on gut instincts due to fragmented data experiences. This session explores how a user-centric approach that integrates data, metadata, quality metrics, and lineage can build the necessary foundation of trust for truly data-driven decision making. Frances will share practical insights on creating holistic data experiences that empower everyone in the organization to trust their data and make confident, fact-based decisions.