Want to control the output of your AI agents? This session explores essential Agent Ops practices, including metrics-driven development, large language model (LLM) evaluation with retrieval-augmented generation (RAG) and function calling, debugging with Cloud Trace, and learning from human feedback. Learn how to optimize agent performance and drive better business outcomes.

Today's customers expect more from digital experiences. Learn how to transform your current website into a hub for customer engagement and AI-powered experiences. With generative AI, there are significant opportunities for enhancing the discoverability of pages and content with website search or conversations, translation and localization of text or images, and incorporating dynamic recommendations tailored to user experiences. Discover how to unlock AI's potential for your website, elevating customer experiences and driving business success.

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