We are entering the Era of Experience, where AI agents will transform customer journeys by learning directly from interactions. But most customer-facing agents today are “senseless,” lacking the real-time context needed to deliver relevant, empathetic, and valuable experiences. This session will explore how real-time streaming architectures and proprietary customer data can power the next generation of intelligent, perceptive agents.

Join Snowplow’s Jon Su as he unpacks:

• Why brands risk commoditization if they rely on third-party agents
• How real-time context enables smarter, more personalized customer interactions
• The key ingredients for building agents that perceive, adapt, and self-optimize
• How Snowplow Signals provides the real-time customer intelligence foundation for agentic applications

Discover how to shift from static personalization to adaptive, agent-driven experiences that improve customer satisfaction, loyalty, and business outcomes.