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Bart van der Knaap

Speaker

Bart van der Knaap

2

talks

GM EMEA Channel Microsoft

Bart van der Knaap is General Manager at Microsoft, where he leads strategic sales initiatives and drives customer and partner engagement across Europe, the Middle East and Africa (EMEA). Since joining Microsoft in 2014, he has held leadership roles spanning national and international scopes, most recently leading the Microsoft business in Netherlands Enterprise. Beginning FY26, he leads the SME&C Channel organization in EMEA, continuing his work empowering partners through innovation and collaboration.

Bio from: Microsoft Ignite 2025

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Talks & appearances

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​Partner acceleration in the EMEA for Small and Medium Businesses

Discover how Microsoft’s EMEA leadership is empowering partners to drive transformation with Small and Medium Businesses. ​Learn how to align with FY26 priorities. This session will spotlight key initiatives, partner recognition, and actionable next steps to deepen engagement and fuel growth.

Partner Execution at scale with SME&C

SME&C is centered around execution at scale, and partners continue to play a critical role. Join us to discuss the opportunity for partners in the segment that has the highest potential for growth in Microsoft solutions. Learn about our investments and dedication to co-selling. Explore what a frontier firm looks like in our segment with examples from around the globe.