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David McRaney

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Bestselling Author

David McRaney is a journalist fascinated with brains, minds, and culture whose work focuses on reasoning, decision-making, and judgment. He created the blog, book, and ongoing podcast You Are Not So Smart, which he calls a "celebration of self delusion." His most recent book, How Minds Change, is all about the nuances of communication and persuasion as well as the science behind how and why we do and do not update our understanding of the world (and ourselves) when faced with novel experiences, ambiguous information, and challenging conversations (or a combination of all three). After finishing How Minds Change, he wrote, produced, and recorded a six-hour audio documentary exploring the history of the idea and the word "genius" which is the subject of his next book.

Bio from: Data Universe 2024

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In this lecture David McRaney, science journalist, author of How Minds Change, and host/producer of the You Are Not So Smart Podcast, will take us through the latest research revealing how to best incubate the most important aspect of any data-driven organization attempting to navigate the Great Acceleration: Plasticity. 

Minds can and do change, but not without a little resistance (and sometimes not without a lot), and in this era of fully fragmented media, narrowcasted cross-platform content, any-to-any information flow directed into our lives via identity-shaping algorithms, having access to as much data as possible isn’t enough – in fact, without a robust understanding of how brains do and do not update their understanding of the world when overwhelmed by epistemic chaos, it’s a problem. The solution is a culture devoted to plasticity, and the good news is that with a little tweaking of a few social and psychological knobs, that kind of culture is available to any organization committed to continuously re-establishing a first-mover advantage.