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Event How Music Charts 2019-05-29
Rutger – host @ Chartmetric

Highlights It’s Winner Wednesday, and we’re scanning the top of the SoundCloud and QQ Music charts to see what moods are winning out on two very different streaming platforms. Mission    Good morning, it’s Rutger here at Chartmetric with your 3-minute Data Dump where we upload charts, artists and playlists into your brain so you can stay up on the latest in the music data world.Date This is your Data Dump for Wednesday, May 29th, 2019.Winner Wednesday: Welcome back to this week’s Winner Wednesday, where we’re scanning the SoundCloud and QQ Music charts to see what song valences are winning out on those two very different streaming platforms.First, what the heck is valence? Think of it as the mood or emotional quality of a track. With high valence songs, there’s going to be more positive or cheerful energy, and low valence songs are going to sound a bit more negative, sad, or angry. In other words, 100 percent valence suggests a song might be the happiest you’ve ever heard. 0 percent valence suggests it’s going to be downright depressing.Note that we measure valence irrespective of lyrical content, so there’s plenty potential for a low valence song to have uplifting lyrics, but that’s not typically the case.  Looking at the top of the SoundCloud charts for May 18-24, there’s a clear and unsurprising frontrunner when it comes to genre: hip-hop. In fact, the genre overwhelms the Top 100 consistently, making the Swedish-founded streaming service almost exclusively important to the rap scene. Why does this matter for valence? SoundCloud was crucial for helping niche sub-genres like emo rap and trap — both of which tend to be characterized by melancholy — go mainstream. So much so, in fact, that dark and gritty “SoundCloud rap” has become a genre altogether.   So, is it borne out in the data? For the most part, yes. At No. 1, “Shotta Flow” by NLE Choppa has a 45 percent valence measurement; at No. 3, “Old Town Road” by Lil Nas X is at 47 percent; and if we dip down to No. 4 and No. 5, “Pop Out” by Polo G featuring Lil TJay is only at 25 percent and Earfquake by Tyler, the Creator is only at 41 percent. The outlier here is “Suge” by DaBaby, which is at No. 2 with 85 percent valence.  And that brings us to Chinese streaming service and Tencent subsidiary, QQ Music. Looking at the platform’s Western Music Chart behavior during a similar timeframe, pop and dance are the genre frontrunners, with 50 of 96 songs tagged with those genre identifiers. Here, hip-hop only accounts for eight. With pop and dance frontloading QQ Music’s Western Music Chart, you’d probably expect high valence songs at the top. Would you be right?“Me!” by Taylor Swift featuring Panic! At the Disco’s Brendon Urie, “Rescue Me” by One Republic, and “If I Can’t Have You” by Shawn Mendes hit the high notes here with 66, 64, and 82 percent valence measurements, respectively. But Carly Rae Jepsen and Lana Del Rey, at No. 4 and No. 5, bring out our sensitive side with 37 and 45 percent. Taking the average valence of the top five on each of these charts gives us a total score of 48.6 percent valence for SoundCloud. QQ Music, meanwhile, is a bit less moody at 58.8 percent valence. So, does SoundCloud have more edge? We can’t say that definitively across the board, but we can say that the top of the SoundCloud Chart is less positively valenced than the top of QQ’s Western Music Chart when it comes to mood — and it’s all in the genres each streaming service caters to, which might suggest something about audience geography. Does China have a bigger appetite for happy pop than Westerners with a palette more open to edgy rap?Outro That’s it for your Daily Data Dump for Wednesday, May 29th, 2019. This is Rutger from Chartmetric.Free accounts are at app.chartmetric.com/signupAnd article links and show notes are at: podcast.chartmetric.com.Have a winning Wednesday, see you tomorrow!

Data Streaming
Jason Joven – host @ Chartmetric , Carly Rae Jepsen – guest

HighlightsIt’s Technique Tuesday and you’re Carly Rae Jepsen booking a fall tour...how do you select your opening acts using data? Mission   Good morning, it’s Jason here at Chartmetric with your 3-minute Data Dump where we upload charts, artists and playlists into your brain so you can stay up on the latest in the music data world.DateThis is your Data Dump for Tuesday May 14th 2019.Technique Tuesday: Advanced Artist Filtering & Opening Act PlanningYou’re Carly Rae Jepsen, and you just had a super cool Rolling Stone music feature. Next up? Scheduling a tour, of course.You’re looking for a few emerging acts to reach out to that have a similar but different sound, a partially-common audience to boost ticket sales and availability to tour in Canada later this year.But how can we use data to do this? Well first things first, let’s take stock of how you’re doing.I’ve got 3.3M Spotify followers. If I look at my Neighboring Artists tool, I can see that Troye Sivan has about the same amount of followers...but 3x as many monthly listeners at 22M...he’s red hot! I can’t be out-shown. Carrie Underwood has about as many followers as me and less monthly listeners at 4.5M...but the genre-match probably isn’t so great since she’s country and I’m more disco-pop. Hmm, let me click out to 10 neighboring artists instead of 5….click, click...ooo! Fun.! I love fun. What have they been up to lately? I’ll give them a call.So what else can I do? How about the Advanced Filters in the Artist List tool? Sweet.So I know I’ve got about 8.5M Spotify monthly listeners and a 75 out of 100 on the Spotify Popularity Index. Pretty nice. Let’s search some artists slightly below those stats...let’s try 4 to 6M monthly listeners. Type type type click.333 artists returned, awesome! Who’ve we got….Desiigner at 6M listeners? Somehow, I think that could totally be cool, but who else we got?Nina Nesbitt! Love her! Her Popularity Index is at 72, right around me! Got to call her. Ooo, Sigrid at 5.6M listeners! Love that Norwegian pop, calling her...Tyler, the Creator?!  He’s at an 81 Popularity Index and 5.5M listeners...it’s a long shot, but what the heck, let’s try.How else can we get more people to call….well, I want to have a big first tour date in Vancouver because that’s where my formative years were, so let’s check the Cities Page for there. Click, click, click.Vancouver...alright, what have you been listening to lately?Looks like in the past 30 days, according to recent Shazam genre tags, it’s mostly pop with 28! Nice. Ooo, and in 3rd place is Dance with 13 tags. Done, Vancouver, I’m coming back home soon.Alright, who are some hometown heroes I can call?Nickelback? Ehh. Felix Cartal, who’s that? 2.7M monthly listeners, impressive. Let’s click through to his profile….oooo, disco vibes? Love it. On the list.Let’s see who else….oh Teagan and Sara?! Of course! Our fans totally crossover, how’d I not think of them. Done.Well let’s see...that’s six awesome, relevant artists to call up that we got in a few minutes’ work. Not bad, Chartmetric, not bad!OutroWhy thank you, Carly Rae! That’s it for your Daily Data Dump for Tuesday May 14th 2019. This is Jason from Chartmetric.Free accounts are at app.chartmetric.com/signupAnd article links and show notes are at: podcast.chartmetric.com.Happy Tuesday, see you tomorrow!

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