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2019 Women’s World Cup: USWNT Carli Lloyd’s and Alex Morgan’s Playlists!
2019-06-26 · 04:00
Jason Joven
– host
@ Chartmetric
,
Carli Lloyd
– Soccer Player (Co-Captain)
@ United States Women's National Team
,
Alex Morgan
– Soccer Player (Co-Captain)
@ United States Women's National Team
HighlightsSoccer fans unite: the 2019 Women’s World Cup has been happening in France all month, but what are U.S. team’s biggest stars listening to as they head into the quarterfinals?Mission Good morning, it’s Jason here at Chartmetric with your 3-minute Data Dump where we upload charts, artists and playlists into your brain so you can stay up on the latest in the music data world.DateThis is your Data Dump for Wednesday, June 26, 2019.Playlisting the Women’s World CupThe World Cup defending champions, the United States, are scheduled to play host nation France in the quarterfinals on Friday, June 28th.The U.S. squad won the last World Cup in 2015 for the third consecutive time in Canada, and are favored to win this year as well, and that’s large in part due to a couple of the team’s biggest stars: two-time US Soccer Player of the Year Alex Morgan and two-time FIFA Player of the Year Carli Lloyd.And guess what? They have playlists!Hailing from Southern California, Co-Captain Alex Morgan has a co-branded “Alex Morgan | Workout Playlist” with Beats by Dr. Dre as the listed curator.The American striker currently has 12 tracks on the list, with mostly mellow and moody pop selections including Maggie Rogers, Hozier, and José González.The playlist’s sonic characteristics are not what you would expect: they are less energetic and more mid-tempo, acoustic jams.The Energy ratings for the songs, which run from 0 to 100, are only moderately high, mostly lying in the 30 to 80 range with tracks from Lauren Daigle and George Ezra.The Acousticness ratings are quite well-distributed from 10 to 90, meaning Morgan seems to appreciate acoustic guitars as much as electronic beats.And dare we say that Morgan likes getting moody with her Beats earbuds on, with one-third of the playlist in the 20-30 Valence range, which measures positive emotional sentiment. Some of these darker vibes come from artists Vera Blue and Leon Bridges.Now hailing from New Jersey, fellow Co-Captain Carli Lloyd’s “Metabolic Kick Mix playlist”, which is curated under the NikeWomen curator profile, is all about that high energy.Currently an attacking midfielder on the US squad, her Spotify playlist has 12 tracks and over 800 followers, featuring amped-up pop and rock records from Maroon 5, Imagine Dragons, and Ellie Goulding.Lloyd’s playlist tends towards the electronic side of things and with more emotionally uplifting sentiment:Her tracks rate high on Energy and Beats Per Minute, with seven tracks in the 90-100 Energy range and eight tracks in the 130-140 BPM range, to include Hardwell and a OneRepublic remix.As for Acousticness, Lloyd is not about it! She likes the electronic beats, most tracks in the low 10-20 acousticness range.But for Valence, she likes getting into the darker vibes as well, with most tracks in the 40 to 60 range, including a Betty Who banger and the sole acoustic track from John Mayer, which is positioned last in the playlist, and likely great for a workout cool-down and stretch.So, if you’re looking to sweat with some of America’s top athletes putting it all on the line this week, look no further.OutroThat’s it for your Daily Data Dump for Wednesday, June 26, 2019. This is Jason from Chartmetric.Free accounts are at chartmetric.comAnd article links and show notes are at: podcast.chartmetric.com.Happy Wednesday, see you tomorrow! |
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2019-05-03 // Billboard Music Awards 2019: Ozuna and Lauren Daigle
2019-05-03 · 04:00
HighlightsDrake took home a bag of Billboard Music Awards, but Ozuna and Lauren Daigle represent for the Latin and CCM fansMission Good morning, it’s Jason here at Chartmetric with your 3-minute Data Dump where we upload charts, artists and playlists into your brain so you can stay up on the latest in the music data world.FYI - the Chartmetric team will be in Nashville for the Music Biz Conference next week, so if you’re there, please say hello at our Wednesday night panel, but if not, the podcast will be back on Friday May 10th.DateThis is your Data Dump for Friday May 3rd 2019.Billboard Music Awards 2019: Ozuna & Lauren DaigleThe 2019 Billboard Music Awards, or BBMAs, happened on Wednesday night, and Drake took home the most awards with 12 and Cardi B showing up in 18 categories with 21 nominations total.As a US-based company with the finalists determined by their own private award process, it would make sense that Billboard heavily decorated two of the biggest chart-topping artists in the English-speaking West.But what about winners that are also big in their own right, but just catering to a different segment of the population?Two of those winners are Puerto Rico’s Ozuna and Louisiana native Lauren Daigle. Ozuna is now one of Latin music’s biggest reggaetón artists and Daigle has risen to become a star in the Contemporary Christian Music genre.It’s certainly arguable that neither artist should be put into a box, so to say, but the nature of the Billboard Award categories they won in- Top Latin Artist/Album/Song for Ozuna and Top Christian Artist/Album/Song for Daigle- certainly encourage that kind of thinking.So in the data, it’s interesting to see how these conceptualizations play out, and where it doesn’t seem to matter much.For example, with Ozuna, his mostly Spanish language content obviously plays towards Latin-American areas: his top five Spotify monthly listener cities are Mexico City, Santiago, Madrid, Buenos Aires and Lima.With Daigle, hers are Dallas, Paris, Chicago, Atlanta and Los Angeles. A 2015 Gallup poll found that about 75% of the US identify as Christian, so it would make sense that Daigle plays best stateside, but a strong trend in Paris over the last few months is curious.In the last three months alone, she grew her unique monthly listeners over 400% to 105K, while in the same time period, the other four top cities grew less than 30%.Evidence of her success in the French-speaking capital is the fact that she was added to Paris-based Deezer Music’s #1 playlist- Les titres du moment with 9.8M fans- on April 6th, almost as a recognition that her popularity was cross-platform and not limited to just Spotify.For Ozuna, while most of his top YouTube countries are Spanish-speaking (such as Mexico, Argentina and Colombia), his second biggest country is the United States at almost 16% of his Daily Views at 2.8M.With the 2017 US Census reporting that 13% or almost 40M Americans speak Spanish, it makes sense that even a mostly English-speaking country outranks other Spanish-speaking countries due to sheer population size. For example, Ozuna’s third biggest YouTube country, Argentina, has a total population of 45M, which is only slightly bigger than the US Spanish-speaking population at almost 40M.So all of this to say that when targeting an artist’s demographic, it usually pays off to understand their market size and where they are, because some data trends are expected but sometimes, quite unexpected.OutroThat’s it for your Daily Data Dump for Friday May 3rd 2019. This is Jason from Chartmetric.Free accounts are at app.chartmetric.com/signupAnd article links and show notes are at: podcast.chartmetric.com.Happy Friday, have a great weekend! We’ll either see you in Nashville or here on the podcast next Friday! |
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