talk-data.com

🎙️ Speakers: Thomas Wiecki, Niall Oulton, Tim McWilliams, Carlos Trujillo, Kemble Fletcher, Evan Wimpey \| ⏰ Time: 16:00 UTC / 9:00 AM PT / 12:00 PM ET / 5:00 PM Berlin

Marketing measurement is evolving faster than most teams can keep up, and 2025 pushed every model, method, and assumption to its limits. With shifting budgets, new privacy pressures, and a market full of hype disguised as innovation, the real question is: what actually worked?

In this session, the PyMC Labs team opens the curtain on what we learned from working hands-on with some of the world’s leading brands, across MMM, CLV, forecasting, causal inference, generative AI, and fully custom Bayesian models. Instead of polished slides or scripted talking points, this roundtable is a guided, honest conversation about what this year revealed, and what 2026 will demand from marketing leaders.

Drawing from dozens of real client engagements, model builds, and experiments, you’ll see how our team approached this year’s hardest measurement problems, where the industry is heading, and how to think more clearly about marketing effectiveness in a chaotic environment.

You’ll learn:

• The biggest challenges brands faced in MMM, CLV, forecasting, and attribution in 2025.
• The breakthroughs that actually moved the needle, and the ones that didn’t.
• What turned out to be genuine measurement trends vs. overhyped noise.
• How Bayesian modeling helped solve problems traditional approaches couldn’t.
• The solutions, playbooks, and ideas our team used to drive meaningful decisions.
• What 2026 will require from marketing measurement, experimentation, and strategy.

Join us for a sharp, candid, and practitioner-led discussion that surfaces the lessons, surprises, and strategies shaping smarter marketing decisions, not theory, but what we’ve seen in the trenches.

📜 Outline of Talk / Agenda:

• 5 min: Introduction to PyMC Labs and speakers
• 40 min: Panel discussion
• 15 min: Q&A

💼 About the speakers: Thomas Wiecki (Founder of PyMC Labs) Dr. Thomas Wiecki is an author of PyMC, the leading platform for statistical data science. To help businesses solve some of their trickiest data science problems, he assembled a world-class team of Bayesian modelers and founded PyMC Labs -- the Bayesian consultancy. He did his PhD at Brown University studying cognitive neuroscience. 🔗 Connect with Thomas: 👉 Linkedin: https://www.linkedin.com/in/twiecki/ 👉 Website: https://www.pymc-labs.com/ https://twiecki.io/ 👉 GitHub: https://github.com/twiecki 👉 Twitter: https://twitter.com/twiecki

Niall Oulton (Vice President of Sales - PyMC Labs) Niall Oulton has built a reputation as a leading expert in the field of marketing analytics, with a specialization in Bayesian Marketing Mix Modelling. His career, spanning over a decade, has seen him on both sides of the business landscape - agency and client. His rich background provides him with a unique perspective, making him an expert in understanding and navigating the complexities of both worlds.

🔗 Connect with Niall: 👉 LinkedIn: https://www.linkedin.com/in/nialloulton20/ 👉 Twitter: https://twitter.com/niall20 👉 GitHub: https://github.com/nialloulton 👉 Website: https://1749.io/

Tim McWilliams (Principal Data Scientist - PyMC Labs) With over 7 years of experience in the marketing mix modeling and marketing analytics space, Tim specializes in applying Bayesian modeling techniques to solve complex business challenges and uncover actionable insights. Passionate about bridging advanced statistical methods with real-world marketing strategy, he has worked across diverse industries to optimize media investments and measure impact.

🔗 Connect with Tim: 👉 LinkedIn: https://www.linkedin.com/in/tim-mcwilliams-a4b647b3/ 👉 Github: https://github.com/timbo112711

Kemble Fletcher (Director of Product Development - PyMC Labs) Before joining PyMC Labs, Kemble co-founded SweepLift and co-invented its patent-pending in-stream survey and measurement technology. He later led omnichannel attribution and measurement strategy at Google for its top 300 global clients, influencing $2B in ARR. Prior to that, he drove digital analytics and predictive modeling at OMD for brands like Levi’s, Hilton, and eHarmony. He also advises SaaS and start-up leaders on data architecture, attribution, and growth. At PyMC Labs, Kemble helps organizations solve complex challenges through advanced Bayesian modeling.

🔗 Connect with Kemble: 👉 LinkedIn: https://www.linkedin.com/in/kemblefletcher/

Carlos Trujillo (Principal Data Scientist - PyMC Labs) Carlos is a Marketing Scientist passionate about using data and AI to turn marketing strategy into measurable results. He’s worked with teams across Latin America, Europe, and Africa, including roles at Wise, Bolt, and Omnicom Media Group. As a core member of PyMC Labs, he contributes to open-source projects like PyMC-Marketing, blending statistical rigor with practical marketing insight.

🔗 Connect with Carlos: 👉 LinkedIn: https://www.linkedin.com/in/cetagostini/ 👉 Github: https://github.com/cetagostini

💼 About the Host: Evan Wimpey (Director of Analytics at PyMC Labs) Evan helps clients design Bayesian solutions tailored to their goals, ensuring they understand both the how and why of inference. With master’s degrees in Economics and Analytics, he focuses on delivering clear value throughout projects and brings a unique twist with his background in data comedy. 🔗 Connect with Evan: 👉 Linkedin: https://www.linkedin.com/in/evan-wimpey/ 👉 GitHub: https://github.com/ewimpey

📖 Code of Conduct: Please note that participants are expected to abide by PyMC's Code of Conduct.

🔗 Connecting with PyMC Labs: 🌐 Website: https://www.pymc-labs.com/ 👥 LinkedIn: https://www.linkedin.com/company/pymc-labs/ 🐦 Twitter: https://twitter.com/pymc_labs 🎥 YouTube: https://www.youtube.com/c/PyMCLabs 🤝 Meetup: https://www.meetup.com/pymc-labs-online-meetup/ 🎮 Discord: https://discord.gg/mTc64cAz

Join us for our next developer meetup!

Unlock Smarter Asset Insights with Graph-Powered Financial Data Analysis

Tired of traditional data pipelines that miss crucial connections in financial services? Join us for an insightful evening exploring how Knowledge Graphs are revolutionizing data analysis for hedge funds and financial institutions.

Alessandro Pireno, Solutions Director at SurrealDB, will demonstrate how graph-based approaches deliver richer, faster, and more contextual insights into asset ownership, market movements, and SMAs.

Discover how to:

• Access public data on hedge funds, venture capital, and advisory firms.
• Identify key transactional relationships, including technology providers.
• Accelerate and enhance the transparency of your data analysis with Knowledge Graphs.
• Build in-database knowledge graphs using semantic and full-text search.
• Uncover hidden relationships within ADV filings and financial disclosures.

Whether you're in hedge funds, fintech, or passionate about AI-driven finance, this meetup offers a fresh perspective on leveraging graphs for smarter decision-making.

Agenda:

• 6:30 PM — Arrival and Networking
• 7:00 PM — Unlock Smarter Asset Insights with Graph-Powered Financial Data Analysis
• 7:45 PM — Guest speaker: Andrey Zelenovsky, AI Enthusiast
• 8:15 PM — Drinks, Pizza & Conversations
• 9:00 PM — End of event

Host: Alessandro Pireno Solutions Director, SurrealDB \| LinkedIn

Alessandro is a seasoned product development and solutions leader with a proven track record of building and scaling data-driven solutions across diverse industries. He has led product strategy and development at companies like HUMAN and Omnicom Media Group, optimized data collection and distribution at GroupM, and was an early leader of success at Snowflake. With a deep understanding of the challenges and opportunities facing today’s tech landscape, Alessandro is passionate about empowering organizations to unlock the full potential of their data through innovative database solutions.

Guest speaker: Andrey Zelenovsky AI Enthusiast \| LinkedIn

Andrey Zelenovsky is an industry practitioner in Robotic Process Automation and AI. Holding Bachelor Degrees in Information and Systems Engineering, and Analytical Finance, he has been custom-tailoring software solutions used by many of the S&P 500 companies today. After receiving his Data Science Master’s, he joined one of today’s fastest growing software start-ups, UiPath, whose Robotic Process Automation software liberates today’s workforce from the mundane and changes the paradigm of work. He is eager to pull together what he’s learned from Lean Six Sigma, Operations Research, Data Science, and his most recent experience of orchestrating work between people and machines to positively transition humanity into the future.

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👉 New to SurrealDB? Get started here.

🗣️ Speaker opportunities - submit your talk! Working on an interesting project that you would like to share with the community? Submit your talk here.

FAQs

Is the venue accessible? The Yard is located on the 2nd floor. When you arrive, just let security know that you're heading up to The Yard.

Am I guaranteed a ticket at this event? Our events are tech-focused and in the interest of keeping our events relevant and meaningful for those attending, tickets are issued at our discretion. We therefore reserve the right to refund ticket orders before the event and to request proof of identity and/or professional background upon entry.

Is this event for me? SurrealDB events are for software engineers, developers, architects, data scientists, data engineers, or any tech professionals keen to discover more about SurrealDB: a scalable multi-model database that allows users and developers to focus on building their applications with ease and speed.

Are there any House Rules? At SurrealDB, we are committed to providing live and online events that are safe and enjoyable for all attending. Please review our Code of Conduct and Privacy Policy for more information. It is compulsory for all attendees to be registered with a first and last name in order to attend. Any attendees who do not adhere to these requirements will be refused a ticket.

We. Are. Back!

Join us for our next Machine Learning in Healthcare meetup in Berlin, sponsored by the QUEST Centre!

In this event, we will explore the concept of Robustness in Healthcare AI, with two expert speakers.

Talk 1, Valerie Bürger, "Understanding Robustness in AI: Theoretical Insights and Practical Challenges"

Meta-research—the study of research itself—defines robustness in AI as a combination of reliability and validity. Reliability ensures that findings remain consistent despite variations in data and analysis, while validity tests whether results hold up across different experimental setups and contexts. This broader perspective on robustness is particularly critical for AI applications in healthcare, where models must consistently perform well in diverse real-world settings. Despite its importance, the AI field lacks mature processes and practices to systematically ensure robustness, leading to a fragmented understanding of the concept. In this talk, Valerie will explore various definitions of robustness and provide insights into its theoretical and scientific dimensions within AI.

Valerie is a psychologist, ethicist, and PhD candidate specializing in mental health AI. Passionate about the intersection of technology and ethics, her research aims to advance responsible and effective AI applications. With a strong interdisciplinary focus, she is eager to engage in discussions spanning the philosophy of technology to the concrete clinical implementation of AI tools.

Talk 2, David Higgins, "The Builder’s Journey".

Building an AI-containing medical product is complicated. Drawing on work from his peer-reviewed articles, David will present the entire journey in bite-sized chunks from Macro to Micro and back again. And he says: In the end everything is about robustness!

David is a mathematician and computer scientist with a Ph.D. in computational neuroscience from the École Normale Supérieure. Since late-2017, he has split his time between academia and the health-tech industry. A founder of two start-ups, one in pharma R&D and the other delivering behavioural change therapy to patients. David is well-known for advancing ML best-practices in healthcare. He is a mentor to many AI-driven health-tech spin-outs from major institutions across Europe and the US.

We will meet - as usually - in the “Atrium” conference room of the BIH, 5th floor of the Spreepalais, Anna-Louisa-Karsch-Straße 2, 10178 Berlin. Please enter the lobby, find the elevator group at Aufgang A and get out on the 5th floor. The entrance to the meeting room is labeled.
We will of course provide food and drinks!

Please, if your RSVP-ed but realize that you can´t join please make sure to make your spot available for someone else!

Be aware that sometimes only one of the 4 elevators works!

The venue and food/drinks are kindly provided by the QUEST Center

Doors will be open at 6 pm, we will begin at 7 pm sharp.

6-7 pm: arrival, food, and networking 7 pm: Introduction by the hosts. 7:03 pm: talk Valerie + Q&A 8 pm: talk David + Q&A 9 pm: networking

DevFest Berlin is back! This year back to Humboldt University of Berlin, with more than 25 talks & workshops, you can expect a whole day of learning, socialising, and engaging with a vibrant Berlin Tech community!

🎫 Get you ticket here: pretix.eu/devfestberlin/2024/ 🖍 Call for Papers still open: pretalx.com/devfest-berlin-2024/cfp

Agenda

Day 1

9:00 AM: Registration & Coffee 🥐 ☕️

9:45 AM: 🎤 Welcoming

10:00 AM: 🎤 Katya Vinnichenko - Introduction to Google Principles of Responsible AI

This year's DevFest explores how AI can improve lives globally, from business to healthcare to education. At Google we acknowledge AI's potential, while also recognising the challenges it presents. Thus, we are committed to helping you build and use AI responsibly, ensuring fairness and ethical practices.

In my talk you will learn: the main principles of responsible AI at Google; the ethical implications of AI; best practices for developing AI systems and integrating AI into Google products and services; last but not least – how AI will change the role of the developer as we know it.

10:50 AM: 🎤 Oleksii Antypov - DMARC Demystified

Discover the essential framework behind DMARC and how it secures email communication across the internet. This session covers the historical evolution of email security, dives into the common challenges of implementing DMARC, and provides actionable best practices for protecting your domain. Ideal for developers, security professionals, and anyone interested in safe email practices.

In a world where phishing and email spoofing are constant threats, DMARC stands as a vital defense mechanism. “DMARC Demystified” takes you through a journey from the origins of email security to the modern challenges and solutions that DMARC offers. We'll explore how DMARC works with SPF and DKIM, why it’s essential for organizations of all sizes, and the practical steps to ensure smooth implementation.

Expect an interactive timeline tracing the milestones of email security, detailed breakdowns of real-world cases, and insights into optimizing DMARC. Walk away with a deeper understanding of email protection, armed with knowledge to strengthen your email systems and protect against threats.

11:40 AM: 🎤 Marcin Chudy - Demystifying App Architecture: The LeanCode Guide

At LeanCode we developed over 40 Flutter apps, spanning from huge enterprise apps to nimble startup ventures. Some were developed by a single Flutter dev, some came into light through collaborative efforts across multiple teams. Each of them was different. Each of them presented unique challenges and taught us invaluable lessons.

In this talk, we invite you to explore different approaches to architecting Flutter apps. Central to our narrative will be the concept of architectural drivers - key factors or priorities that steer our decisions about how the app is structured and designed. We'll show how we leverage our experience when approaching new projects. Drawing from our successes and failures, we'll present our current Flutter stack which enables us to craft robust, scalable, and maintainable applications. While there is no silver bullet for Flutter architecture, we can still have some sensible defaults.

Why do we use BLoC for state management? Why not Riverpod? Why do we love hook

12:30 PM: 🎤 Danny Preussler - Ten things you heard about testing that might be wrong

Testing became an essential part of Android development. Many conference talks have been given and even more best practices have been written.

But what if, as time evolved, some of the things we thought were true, changed?

Let’s start questioning some of these in this talk: Are flaky tests fixable? Are mocks even harmful? Is DI about testing? Did we understand testing in isolation properly? Is the test pyramid still valid? And in times of AI, should we generate tests?

Come and join my session to learn more!

1:10 PM: Lunch 🍔🥤

2:40 PM: 🎤 Andrey Sitnik - Privacy-first architecture: alternatives to GDPR popup and local-first

Why and how modern developers could increase the privacy of modern Web.

The popularity of clouds, the rise of huge monopolies across the internet, and the growth of shady data brokers recently have made the world a much more dangerous place for ordinary people—here is how we fix it.

In this talk, Andrey Sitnik, the creator of PostCSS and the privacy-first open-source RSS reader, will explain how we can stop this dangerous trend and make the web a private place again. — Beginners will find simple steps, which can be applied to any website — Advanced developers will get practical insights into new local-first architecture — Privacy experts could find useful unique privacy tricks from a global world perspective and beyond just U.S. privacy risks

3:30 PM: 🎤 Raphaël VO - Largest Contentful Paint - The unheard story

Largest Contentful Paint (LCP) is more than a speed metric — it's the unseen factor shaping user experiences and impacting SEO. While often overlooked, LCP reveals when a page’s core content is truly ready, affecting how users perceive load time and usability. This talk uncovers LCP’s role, why it matters more than we think, and simple strategies to boost LCP for better engagement and rankings. Discover the hidden story behind one of web performance’s most crucial, yet understated metrics.

Did you know the speed of a single webpage element could decide if users stay or leave? Largest Contentful Paint (LCP) is that hidden hero, quietly working to load the most important content quickly. This talk unveils LCP’s role in creating faster, more engaging web experiences and why it’s key to winning user loyalty. Dive into the “unheard story” of LCP and discover practical tips to make your site not only faster but unforgettable.

4:20 PM: 🎤 Ash Davies - Navigation in a Multiplatform World: Choosing the Right Framework for your App

Navigation in mobile, desktop, and web applications is such a fundamental part of how we structure our architecture. In order to both obtain functional clarity, and abstraction from platform level implementation.

For a long time, there have been options available specific to each platform, and even options part of the platform framework itself. Though it can be difficult to find the right option for platform-agnostic code, ensuring consistency. Some go one step further, providing an opinionated guide on how to architecture your application.

In this talk, I'll evaluate the options available, how they differ, and to what type of applications they are best suited. Including how to get started with them, and the best practice guidelines on how to get the most out of them, for your application.

5:10 PM: 🎤 Vadim Makeev - You don’t know MathML. Almost nobody does

Do you speak math? Me neither. Still, math formulas have always been around: from Wikipedia articles to JavaScript APIs and even CSS docs. It looks so alien that I never had a clue how to express it on the web. Apparently, there’s a markup language for that. HTML for content, SVG for vector graphics, and MathML for math! And it’s pretty cross-browser, too. Let’s dive into the basics and quirks of the language of the universe. Even if math is not your love language, you might learn something interesting about the web platform.

Day 2

9:00 AM: Registration & Coffee 🥐 ☕️

10:00 AM: 🎤 Alex Mir – Accessibility matters

The regulators are here and now businesses will care about the a11y. Let's make the a11y compliance not just a formal check. I believe that it is our job as industry experts to understand why it is important and get our products ready for all groups of people.

10:50 AM: 🎤 Marco Gomiero - From Android to Multiplatform and beyond

With Kotlin Multiplatform getting increasingly established, many Android libraries became multiplatform.

But how to make an existing Android library multiplatform?

In this talk, we will cover the common challenges faced while migrating Android libraries to Kotlin Multiplatform, like handling platform-specific dependencies, re-organizing the project structure without losing the contributor's history, testing on multiple platforms, and publishing the library.

11:20 AM: 🎤 Muhammad Salman Bediya - Crucial Performance Issue in Flutter Apps: Memory Leaks

Memory leaks can be hard to spot but have a big impact on the performance of Flutter apps, especially those running for long periods. In this talk, we’ll explore the most common reasons memory leaks happen in Flutter and Dart, focusing on how asynchronous programming and Streams can make them more challenging. You’ll learn practical tips to identify and fix these issues, helping your apps run smoother and more efficiently.

11:40 AM: 🎤 Andrii Raikov - Maximizing Scalability with Go and Redis: A Telemetry Processing Journey

At Delivery Hero, we process 10,000 requests per second using Go and Redis. Join us to learn how this powerful duo handles high-load telemetry data efficiently and cost-effectively, with scalability, resource optimization, and continuous innovation through customized data flows.

12:30 PM: 🎤 Tomek Porozynski - Can You Outsmart an AI? Adventures in Prompt Hacking

In this talk combined with hands-on elements, participants will engage in a series of live prompt hacking challenges, accessible directly through their mobile devices. The workshop begins with simple prompt injection techniques and progressively moves to more sophisticated manipulation strategies. After each successful hack, I'll analyze what made it work and transform these insights into practical defense mechanisms.

Attendees will learn: Common vulnerabilities in AI prompt design, Practical techniques for prompt injection attacks, Essential strategies for securing chatbot applications, Best practices for implementing defensive layers, Real-world examples of prompt security failures and successes

Perfect for developers working with AI models, security enthusiasts, or anyone interested in building safer AI applications. No specialized tools needed - just bring your phone and creativity! You'll leave with concrete techniques for both testing and securing your AI systems against prompt manipulation attacks.

1:10 PM: Lunch 🍔🥤

2:40 PM: 🎤 Cesar Martinez - Domain Driven Design Fundamentals for Frontend Developers

What can we learn from Domain Driven Design and how to start applying its teachings in your frontend codebase.

3:30 PM: 🎤 Vadym Pinchuk - Effortless optimization of Flutter apps: performance tips for developers

In this session, we’ll dive into effortless yet impactful ways to optimize your Flutter applications. Performance improvements don’t always require a full rewrite—sometimes, small adjustments can lead to big gains. We'll explore practical tips and tricks for enhancing app speed, responsiveness, and efficiency with minimal effort. From reducing widget rebuilds to handling large data efficiently and managing state effectively, this talk will provide developers with actionable insights to deliver a smoother user experience. Whether you’re a beginner or an experienced Flutter dev, you’ll walk away with easy-to-apply techniques to optimize your apps without breaking a sweat.

4:20 PM: 🎤 Ian Ballantyne - Generative AI on Mobile and Web with Google AI Edge

Generative AI is no longer limited to execution in the cloud. Small language models, such as Gemma 2B, are quickly becoming small and powerful enough for on-device AI, offering benefits like low latency, offline functionality, privacy, and cost-effectiveness. Google AI Edge, with MediaPipe and LiteRT (formerly Tensorflow Lite), enables the development and deployment of efficient on-device AI models. These frameworks handle the complexities of model execution and hardware acceleration, allowing developers to focus on creating innovative AI experiences.

Think generative AI is just about chatbots? Think again. This talk will go beyond basic conversations with language models and explore how on-device generative AI can be integrated into everyday apps ready to help with tasks, answer questions, and provide creative inspiration, all powered by the information located on-device. Imagine truly useful apps that are quick to respond and still work without an internet connection.

5:10 PM: 🎤 Bogdan Plieshka - Automated Testing Layers in a multidimensional Monorepo: Fast-tracking Quality for hundreds apps

In this talk, I’ll dive into the testing layers that make up our quality pipeline at Zattoo, including static analysis, unit, system, and end-to-end testing.

We’ll discuss the concept of quality gates, shift-left approach, and affected domain recognition, which helps us maintain reliability across a large, dynamic codebase, bringing total quality feedback for contributors to 3 minutes.

I’ll share practices for achieving scalable, fast testing in a high-complexity environment, offering insights for anyone working with large-scale applications or monorepos and looking to streamline QA processes.

Day 3

9:00 AM: Registration & Coffee 🥐 ☕️

10:00 AM: 🎤 Inès Mir & Doruk Deniz Kutukculer - Fellowship of Product. How your team setup affects your experience

Did you know there are 2 types of team formation in tech? These formations can change your experience in the team drastically and you better recognise them early to adjust your expectations from the job. And even more importantly, you need to show different qualities on job interviews to get this job in a particular team formation!

Deniz Doruk Kuetuekcueler, a head of engineering, and Inès Mir, a principal product designer, are trying to figure out how design and engineering can effectively work together in these setups.

10:50 AM: 🎤 Alireza Rahmaty - How we automate the App Release Monitoring at GetYourGuide

App release monitoring (ARM) represents a suite of innovative tools designed to monitor the health and stability of iOS and Android app releases. These tools provide real-time updates by sending notifications to Slack channels and logging the app's status throughout the release process. At GetYourGuide, we have developed an ARM to monitor the rollout of our Android and iOS apps from the moment they are submitted to the App Store & Google Play until they are fully released. We ship releases faster and with more confidence using ARM!

11:40 AM: 🎤 Aleksandr Gorbunov - Flutter for frontenders or There and Back Again

Every developer, regardless of specialization, may encounter the need to create a UI for a client application. The choice of technology may depend on the developer, or it may be pre-determined by the client, as happened in my case.

The peculiarity is that, coming from frontend development in JavaScript, I started building user interfaces in Flutter.

Today, there is a vast number of technologies that enable the development of cross-platform applications. These technologies are evolving rapidly, attracting large communities, and more frequently, companies are adopting them. For example, Flutter is a powerful framework that allows developers to create cross-platform applications.

With a high probability, every developer may encounter the need to use such development tools, and it’s great that frameworks like Flutter come with detailed documentation and extensive community support, making it relatively easy to start developing with them. Although, at first glance, everything might not seem smooth, and the desire to revert to familiar methods may arise.

12:05 PM: 🎤 Muhammad Salman Bediya - Crucial Performance Issue in Flutter Apps: Memory Leaks

Memory leaks can be hard to spot but have a big impact on the performance of Flutter apps, especially those running for long periods. In this talk, we’ll explore the most common reasons memory leaks happen in Flutter and Dart, focusing on how asynchronous programming and Streams can make them more challenging. You’ll learn practical tips to identify and fix these issues, helping your apps run smoother and more efficiently.

12:30 PM: 🎤 Ole Bulbuk - Native GUIs For All

Traditionally native GUIs are highly platform dependent and often specific for one programming language. In this talk we will explore a way to create GUI applications that supports virtually all platforms and any programming language. It is very effective and easy to use, too.

1:10 PM: Lunch 🍔🥤

2:40 PM: 🎤 Nicole Terc - Tap it! Shake it! Fling it! Sheep it! - The Gesture Animations Dance!

Let's have fun with animations, gestures and sensors!

Using Compose Multiplatform, we'll go over how to create animations using gestures and sensor events for Android & iOS. We'll cover some basics like how to get the device motion and position information, how to track gestures in the screen, and how you can combine them with animations to have fun!

After this talk, you'll have a better understanding on how to use the sensor frameworks, how to make your own gesture effects, and how to create interesting animations in an easy way.

Keep it fun, keep it animated!

3:30 PM: 🎤 Andrii Khrystian - From waves to widgets: Sound processing in Flutter

In this talk, we'll explore how to work with sound in Flutter apps. We'll go over the basics of adding sound effects and processing audio to make your apps more interesting. You'll learn how to handle audio files and integrate them smoothly with your Flutter projects. This session is great for anyone looking to add audio features to their apps simply and effectively.

4:20 PM: 🎤 Randy Nel Gupta - From Practice: Migration of an Order Processing System to the Cloud

A case study on how an order processing system, processing 50,000 orders daily for an international retailer spread across multiple continents and jurisdictions, is migrated to the cloud. The legacy system is implemented in PL/SQL and must be migrated during ongoing operations.

The presentation will cover all aspects from testing, monitoring, to development and the application of Site Reliability Engineering.

Furthermore, less technical topics will be introduced, such as the systematic composition of teams to ensure the necessary technical as well as domain-specific expertise.

4:50 PM: 🎤 Wietse Venema - Running open large language models in production with serverless GPUs

Many developers are interested in running open large language models, such as Google's Gemma and Llama. Open models give you full control over the deployment options, the timing of model upgrades, the private data that goes into the model, and the ability to fine-tune on specific tasks such as data extraction. Hugging Face TGI is a popular open-source LLM inference server, and Hugging Face TRL is excellent for fine-tuning. You’ll learn how to build and deploy an application that uses an open model on Google Cloud Run with cost-effective GPUs that scale down to zero instances.

Day 4

9:00 AM: Registration & Coffee 🥐 ☕️

10:00 AM: 🎤 Daniel Stamer & Diana Nanova - Workshop: From Prototype to Production

In this hands-on technical workshop participants will work on a hilarious web service prototype and deploy it to the cloud, set up build and deployment pipelines, extend the code base to leverage GenAI functionality, use SRE practices to effectively operate the application and finally strengthen the security posture of the overall software delivery process to guard against supply chain attacks.

1:10 PM: Lunch 🍔🥤

2:40 PM: 🎤 John Nguyen - Building a Chrome Extension using Gemini and Langchain

In this workshop, you will learn the basics of creating a Google Chrome Extension (which will also work on any Chromium-based Browser). We will build a simple Page summarizer using Bun, Typescript, Gemini, and LangChain. We will learn the anatomy of the manifest.json for building a Chrome Extension, Bun's bundler, how to interact with Gemini, and why LangChain is a good idea here.

3:45 PM: 🎤 Guillaume Vernade - How to make the most of Gemini multimodal capabilities?

We all know that in Tech there are always dozens of way of doing anything. But what if we could only use LLM for a first investigation? Let me show you how I'm trying to solve the mystery of who killed my pond's fishes using the power of Gemini.

Day 5

9:00 AM: Registration & Coffee 🥐 ☕️

10:00 AM: 🎤 Mario Bodemann & Joost van Dijk - Workshop: Passkeys on Android: How to get rid of passwords

Passwords. Or two factors? What about multiple factors? Which email did you register with? Why is 'password123' not working on this side, that is password is shared everywhere else?

If you recognize some of those questions, I am happy to add another couple: What are passkeys? Or how about: How to use passkeys to replace passwords in an Android app?

In this workshop I will walk through the later two questions: How to build an Android App that registers and signs users in, using passkeys. Expect a quick explanation of this fancy new technology, why it will replace passwords and how you can store them either on your mobile devices or on dedicated hardware. Following that, a fictive application and service will be built to show you how to use those passkeys and which moving pieces you will need.

Expect to use you Android Studio with Kotlin and common best practices to build an Android app, talking to the public available backend.

11:05 AM: 🎤 Anton Borries - Workshop: Adding Homescreen Widgets to Flutter Apps

HomeScreen Widgets are a great way to provide more Information to your Users right on their HomeScreens providing more ways for your App to appear in User's lives and help them achieve their goals.

In this Workshop we'll look at the necessary steps needed in order to add HomeScreen Widgets to Flutter Apps using the home_widget package

12:10 PM: 🎤 Elena Grahovac - Workshop: Mastering Multiple Engineering Leadership Roles for Maximum Impact

As an engineering manager or technical leader, navigating multiple roles that demand a diverse set of skills is a common yet challenging part of the job.

In this workshop, we will explore how to effectively balance these multiple roles and responsibilities in a complex engineering environment. Participants will be guided through the creation of their own leadership framework, tailored to adapt to the unique situations and styles of each individual. Beginning with identifying core values and responsibilities, the framework is elaborated into an actionable plan to succeed.

This workshop not only offers an opportunity for reflection on personal and professional development but also provides tools and insights to enhance management capabilities and team dynamics. Join us to cultivate a comprehensive approach to leadership that aligns with your unique role, responsibilities, and personal style.

1:10 PM: Lunch 🍔🥤

2:40 PM: 🎤 Gus Martins - Workshop: Gemma for Everyone: Your First Steps with Open Models and AI

Dive into the world of open models and AI with Gemma! This workshop will guide you through the basics of using Gemma, Google's powerful family of language models. Learn how to harness Gemma's capabilities for tasks like text generation, question answering, and more. We'll also explore how to fine-tune Gemma on your own data, allowing you to create custom AI solutions tailored to your needs. No prior experience with large language models is required!

3:45 PM: 🎤 Shahriyar Rzayev - Learn Flask the hard way: Introduce Architecture Patterns

Flask is a popular and flexible web framework for Python, but building scalable and maintainable Flask applications can be challenging without a solid understanding of architecture patterns. This workshop aims to provide participants with a detailed explanation of applying architecture patterns to Flask projects. By exploring various design principles and best practices, attendees will learn how to structure their Flask applications for improved scalability, modularity, and maintainability.

Focusing on the Repository, Unit of Work, and Use Cases patterns, attendees will gain experience in applying these patterns to enhance code organization, maintainability, and testability. All these layers are wired together using Dependency Injection, which is yet another powerful tool to use in your applications.

The application we are going to build is stored in: https://github.com/ShahriyarR/hexagonal-flask-blog-tutorial

We are going to completely rewrite the official Blog application described in Flask documentation by applying architecture patterns.

All abstraction layers are covered by unit and integration tests, which will give the attendees a detailed view of why it is important to structure the application using architecture patterns.

Speakers

Aleksandr Gorbunov - Smart Steel Technologies (Full Stack Developer)

A skilled developer specializing in JavaScript (JS) and TypeScript (TS), with strong expertise in frontend development. Proficient in the Vue ecosystem (Vue2, Vue3, Composition API, Nuxt 3), using Webpack and Vite for project bundling. Experienced in testing with Vitest, Cypress, and Jest. Adept in CSS preprocessors like SASS and Stylus. Additionally, has solid knowledge of Flutter and experie…

Andrey Sitnik - Evil Martians (Lead Engineer)

With more than 20 years in open source, Andrey Sitnik created a few popular CSS tools (PostCSS, Autoprefixer), local-first framework (Logux), and many small libraries with millions of downloads (like Nano ID).

Andrii Khrystian - Dynatrace (Senior Flutter Developer)

GDG Linz organiser. Senior Flutter Developer at Dynatrace. Public speaker and tech writer

Andrii Raikov - Delivery Hero SE (Principal Software Engineer)

Andrii is a Principal Software Engineer at Delivery Hero. He has a total of 15 years of experience with Ruby and has been very passionate about Go for the last 5 years.

Anton Borries - 1KOMMA5° (Software Engineer)

Anton is a Software Engineer working at 1KOMMA5° He loves building great UI and UX using Flutter. Coming from an Android Background the gap between Flutter and native Features has always tickled his interest. This has lead him into improving the experience of developing HomeScreen Widgets for Flutter Apps

Ash Davies

Google Developer Expert for Android, enthusiastic speaker, lead engineer at ImmobilieenScout24, Kotlin aficionado, spends more time travelling than working.

Daniel Stamer - Google (Cloud Customer Engineer)

Daniel is passionate about building modern cloud-native applications on Google's serverless technologies. He works with digital natives out of Germany’s startup capital Berlin and helps to modernize applications or build brand new ones in the cloud.

Danny Preussler - SoundCloud (Android Platform Lead)

Danny is a developer by heart, living in Berlin and leading the Android team at SoundCloud. He worked for companies like Groupon, Viacom, eBay and Alcatel and started his mobile career long before any Android with Java ME and Blackberry applications. Danny writes and talks about mobile development and testing regularly and is a Google Developer Expert for Android and Kotlin.

Elena Grahovac - FerretDB (Director of Engineering)

Elena has been in software engineering since 2007, focusing on backend systems and infrastructure. Having played the roles of both individual contributor and engineering manager, Elena is passionate about combining technical expertise with strong team collaboration. A dedicated advocate of DevOps practices, she aims to enhance workflows and bring teams together. Elena believes in helping peopl…

Gus Martins - Google (Developer Advocate)

Katya Vinnichenko - Google (Program Manager)

Katya is a Program Manager at Google Developer Relations team. Currently she is leading the Google Developer Groups across Europe, the Middle East and Africa.

Marcin Chudy - LeanCode (Senior Flutter Developer)

Marcin is a Senior Flutter Developer at LeanCode, currently playing tech lead role in a big project for the banking sector. Previously worked with backend, web frontend with React, finally settling on mobile and falling in love with Flutter at first sight. After work, he enjoys dancing salsa and bachata and attends metal concerts. Marcin is a Senior Flutter Developer at LeanCode and has …

Marco Gomiero - Airalo (Senior Android Developer | Kotlin GDE)

Marco is an Android engineer, currently working at Airalo. He is a Google Developer Expert for Kotlin, he loves Kotlin and he has experience with native Android and native iOS development, as well as cross-platform development with Flutter and Kotlin Multiplatform. In his spare time, he writes and maintains open-source code, he shares his dev experience by writing on his blog, speaking a…

Mario Bodeman - Yubico (Android Developer Advocate)

Speaker of talks, coder of code, doer of dones.

Muhammad Bediya

Muhammad Salman is a Senior Software Engineer specializing in mobile app development with a focus on building scalable, high-quality applications using Flutter, React Native, Xamarin, and Swift. With experience leading frontend teams on enterprise-level projects that have reached over 1.5 million users, he brings a strong commitment to creating impactful, user-centered solutions. A dedic…

Nicole Terc

Android GDE, Boardgame lover, videogame addict and origami enthusiast, Nicole self taught herself to code and has been fooling around with the Android ecosystem for more than 10 years. She has participated in a diverse variety of projects for several clients around the world, including video streaming, news, social media and public transport applications. Regardless of what the current adventu…

Ole Bulbuk - Ardan Labs

Ole is a backend engineer since the nineties. He has been working for many companies big and small and seen many projects fail or succeed. He loves to be part of the global Go community and working on projects that make the world a better place. In his spare time he is co-organising the Berlin chapter of GDG Golang, develops open source software and enjoys time with his family.

Oleksii Antypov - DmarcDkim.com (Founder & CEO)

Experienced CTO specializing in early-stage startups. Formerly with Rocket Internet and PocketBook, now focused on accelerating global DMARC adoption. Originally from Ukraine, I relocated to Berlin in 2015 to deepen my expertise in building successful startups from the ground up.

Raphaël VO - Ekino (Senior Software Engineer)

I’m Raphael Vo, a passionate Senior Software Engineer with over 10 years of experience, specializing in Angular and frontend development. I love turning complex ideas into delightful user experiences and tackling challenges creatively and enthusiastically. When I'm not coding, you’ll find me diving into the latest tech trends or enjoying epic board game nights with friends. As an aspiring spea…

Vadim Makeev

Frontend developer in love with the Web, browsers, bicycles, and podcasting. He/him, MDN technical writer, Google Developer Expert.

Alex Mir - mobile.de (Frontend Engineer)

Frontend Engineer at car retail platform mobile.de (part of Adevinta / ex-Ebay)

Alireza Rahmaty - GetYourGuide (Android Developer)

I am Alireza, an Android developer with 6+ years of experience building apps. I have experience building server-driven UI apps, complex UI, localisation and testing, and CI/CDI. I sometimes go hiking and play video games.

Cesar Martinez - Meyer Sound (Web Developer)

Web developer with around 10 years of experience and a passion for software architecture. Currently working at Meyer Sound.

Bogdan Plieshka - Zattoo (Principal Engineer)

Engineer with over a decade of Frontend development experience, passionate about automation, accessibility, and scaling complex systems. Working at Zattoo as a Principal Engineer, focusing on delivering frontend solutions across Web, React, and React Native for streaming media content.Organizer of the React Berlin Meetup, actively contributing to the development community.

Diana Nanova - Google (Customer Engineering Manager)

Diana is a Customer Engineering Manager at Google Cloud. Based in the German tech startup capital Berlin, Diana helps digital native customers and startups across various industries to leverage the capabilities of Google Cloud and loves championing for Google culture.

Doruk Deniz Kutukculer - Zalando (Head of Engineering)

IT professional and a leader with over 15 years of experience in the industry. Currently a Head of Engineering at Zalando.

Guillaume Vernade - Google (AI Dev Rel)

I've been a jack-of-all-trades in the Tech industry, starting as a prototyper building apps on Google Glasses and the first Android watches, then became a Product Owner and an Agile coach. I realized my childhood dream of becoming a video game producer then came back to my other passion: AI.

Ian Ballantyne - Google (AI DevRel)

Ian is a Developer Relations Engineer for AI at Google. Currently he works on generative AI, such as Gemini and Gemma. He is passionate about on-device AI, using technologies such as Google AI Edge to deploy artificial intelligence to web and mobile devices. He has been in Developer Relations at Google for 9 years specializing in helping partners and developers unlock the capability of Google …

Inès Mir - Zalando (Principal Product Designer)

A principal product designer at Zalando and a content creator.

John Nguyen - Eon (Backend Developer)

Fullstack developer with a knack for whipping up code recipes using my secret ingredients: a dash of JavaScript, a pinch of Python, and a whole lot of serverless magic John's journey in software development began as a PHP developer, but he later transitioned to front-end development and became passionate about all things related to Javascript. While working as a data DevOps engineer in a…

Joost van Dijk - Yubico (Developer Advocate)

Joost van Dijk is a developer advocate at Yubico. As the inventor of the YubiKey, Yubico makes secure login easy and available for everyone. Joost focuses on securing digital identities and accelerating the adoption of open authentication standards as part of Yubico’s developer program.

Randy Gupta

Randy is a Google Developer Expert for Cloud and also Organizer of the GDG Düsseldorf. With a professional experience of more 25 years in software development he is focused today on building microservices applications on top of Kubernetes.

Shahriyar Rzayev - Nord Security (Senior Software Engineer)

Senior Software Engineer @ Nord Security. Moving forward on Clean Code and Clean Architecture. Previous accomplishments include contributing to open source, providing technical direction, and sharing knowledge about Clean Code and Architectural patterns. An empathetic team player and mentor. Azerbaijan Python Group Leader. Former QA Engineer and Bug Hunter.

Tomek Porożyński - Atos

Vadym Pinchuk - Sky (Mobile Software Engineer)

Vadym, a seasoned software engineer, possesses a wealth of experience in Android application development. He has skillfully transitioned his expertise to cross-platform development, utilizing Flutter. Throughout his career, Vadym has collaborated with a diverse range of companies, from industry giants like Samsung, Volvo, Bosch, and Instagram to smaller start-ups. Leveraging his extensiv…

Wietse Venema - Google (Google Cloud Engineer)

Wietse Venema is an engineer at Google Cloud. He wrote the O’Reilly book on Cloud Run.

Hosts

Seemran Xec - Sawayo (Software Engineer)

A focused developer possessing professional experience of 6+ years in software development for product-based and service-based industries, with businesses acquiring valuable insight and implementing best practices. Collaborated with startups and other businesses as a freelancer/consultant to build, design, and manage the product. I'm passionate about what I do and a lifelong learner.

Louis Tsai - Zalando SE (GDG Organizer)

Alex Mir - mobile.de (Frontend Engineer)

Frontend Engineer at car retail platform mobile.de (part of Adevinta / ex-Ebay)

Jhoon Saravia - Greenmates (Mobile Engineer)

Software consultant and developer, experienced in Android, Flutter and Full-stack. Interested in working on DEI initiatives as a complement to my core work. Particularly interested in technology, gadgetry, the future, the combination of those three and the impact that driving Diversity, Equity and Inclusion has on all of them both in and out of the workplace.Amateur photographer a…

Matthias Geisler - Thermondo (Senior Software Engineer)

True believer in (Kotlin) Multiplatform and working with it for over 4 years now. Builds solutions for Android. Maintainer and developer of KMock. Co-Organizer of KUG Berlin, GDG Android Berlin, Rust Berlin and XTC Berlin.

Emy Jamalian - Atlas Metrics (Software QA Engineer)

Complete your event RSVP here: https://gdg.community.dev/events/details/google-gdg-berlin-presents-devfest-berlin-2024/.

Hello everyone! Firstly I just want to say thank you for the continued support for Data & AI London and to return the favour I think we have a super special meet up for number 9..

The format for our 9th instalment will be slightly different to usual.. For the first half of the meet up we are going to have 3 lightening talks from Product leaders within the Data & AI space. The 2nd half we will move into a panel discussion with questions from our MC Toby Pritchard and you, the audience!

Stefania Bonà \| Head of AI Products @ Trustly The AI FOMO: why LLMs won't save my world In the midst of ChatGPT fever, AI's allure is undeniable. Let's yet rewind to product fundamentals: technology is an enabler to solve specific customers' problems.

About me: Stefania Bonà is a leader in payments and data, currently working as the Head of AI Products at Trustly North America, tapping into the account-to-account payments building products leveraging open banking. Before joining Trustly, she worked as a Data Science & Machine Learning Engineering Senior Product Manager at Checkout.com, and as EMEA Gift Cards Payments Product Manager at Amazon. She has over 11 years of experience in risk, machine learning and AI technologies.

Danny Ivatt \| Product Director @ Mesh-AI It’s Not About Chat! Why the allure of the Chat GPT ‘shop window’ risks adding complexity to the user experience rather than removing it.

• Lessons from history - Semantic search and call centres.
• Foundational principles for user experience
• How to think about using LLMs in applications
• Problem solving agents and the valuable user experiences they can help create
• Key takeaways

About Me: Danny is Product Director at Mesh-AI. He focuses on the development of product practice in the data & AI age as well as leading transformational product development engagements with large enterprises. Danny’s background is in consumer facing product development, before moving into the spaghetti-and-meatballs tangle that is data and a focus on whole-organisation alignment to product principles.

Chandni Kumar \| Data Products @ Expedia Group Monetization of Data and AI products Let's dive into monetization of data and AI products that can turn cutting-edge innovations into profitable ventures.

About me: Chandni is presently with the globally renowned travel tech company Expedia Group as the Product Lead across several Data and A initiatives. Prior to this, her career in Data and Product has spanned across a variety of prestigious organizations including McDonald's, Royal Mail Group, and Bally’s Corporation. She is passionate about harnessing the power of data for building impactful products that drive business growth and enhance customer experiences.

Please aim to arrive at 6pm. The talks will start around 6.30pm (give or take a few mins) and there will be pizza and refreshments as always on arrival :) Look forward to seeing you all soon!