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Highlights  Don’t call it a comeback: This week, the VMAs wrapped and the CMAs dropped their noms, but do the ceremonies even matter to an artist’s bottom line? Let’s dive into Missy Elliott’s data and see.Mission   Good morning, it’s Rutger here at Chartmetric with your 3-minute Data Dump where we upload charts, artists and playlists into your brain so you can stay up on the latest in the music data world.We’re on the socials at “chartmetric” — that’s Chartmetric, no “S.” Follow us on LinkedIn, Instagram, Twitter, or Facebook, and talk to us! We’d love to hear from you.DateThis is your Data Dump for Friday, August 30th, 2019.The Music Awards Effect: Bump or Bust?With the VMAs wrapping and the CMAs dropping their noms this week, the ceremonies grabbed a lot of headlines, but what exactly does that mean for artist success? Missy Elliott’s highly anticipated return and long overdue recognition with both an electrifying performance and also a gracious acceptance of MTV’s Michael Jackson Video Vanguard Award at Monday night’s VMAs should offer the perfect case study as we look forward to the 53rd Annual Country Music Association Awards in November.While she’s been workin’ it since the late ‘90s and even late ‘80s, Elliott’s Super Bowl halftime performance in 2015 had some youngsters thinking she was a new artist on the verge of blowing up.Those in the know had to flip it and reverse it on the younguns to let ‘em know about her four wins and 22 nominations at the Grammy Awards, her 30 million records sold in the U.S. and status as the best-selling female rapper in Nielsen Music history (as of 2017), and her history-making induction into the Songwriters Hall of Fame this year — the first female rapper ever!With her surprise Iconology album release last week and this week’s VMA-driven visibility, do the data say comeback or consistency?It really depends what data sources we’re talking about.For an artist like Elliott, whose streaming numbers have consistently been on the incline since the beginning of the year, this awards ceremony doesn’t appear to have made much of a splash.Elliott’s daily Spotify follower change has generally hovered at around 700, bringing her from 922K on Jan. 1, 2019, to 1.1M on Aug. 29, 2019.Save for a minor dip in March, her Spotify popularity has generally been on the upswing from 76 on Jan. 1, 2019, to 79 on Aug. 29, 2019.The lowest it got was 73 — so not much variation at all.But the behavior of her social media growth tells another story.On Instagram, Twitter, and Wikipedia, we see a dramatic spike in followers and views — most significantly around her VMAs appearance.On Insta, from Thursday, Aug. 22, the date of her album release, to Monday, Aug. 26, her daily change in followers jumped from 2K to 15K.Following her VMAs appearance, however, that daily change spiked to almost 42K.There’s a similar pattern on Twitter, where Friday and Saturday gave her a 3K daily follower increase, up from low to mid hundreds, and following her VMAs appearance, she shot up to around 6KThe music awards effect is perhaps the most pronounced when it comes to Elliott’s daily Wikipedia views, which have hovered between 2K and 5K since the start of the year.Last Thursday, on the day of her album drop, however, that number almost reached 33K. On Monday, the night of the VMAs? Almost 150K.So, at least with an artist as influential as Missy Elliott, a big music awards moment could lead to a big bump in social relevancy, even if that same artist might not see quite as much volatility in their streaming data.As we edge nearer to the CMAs, where Maren Morris and Lil Nas X are the big standouts this year, let’s see if the same trends follow suit.Outro That’s it for your Daily Data Dump for Friday, August 30th, 2019. This is Rutger from Chartmetric.Free accounts are available at chartmetric.com And article links and show notes are at: podcast.chartmetric.comHappy Friday, have a great weekend, and we’ll see you next week!

HighlightsBritish and American artists take over the Top 10 YouTube music video charts in the UKAWAL signs a young singer-songwriter with a 100+ listener to follower ratioSoulCycle teams up with singer Ciara to make their latest Apple Music featured playlistMissionGood morning, it’s Jason here at Chartmetric with your 3-minute Data Dump where we upload charts, artists and playlists into your brain so you can stay up on the latest in the music data world.DateThis is your Data Dump for Wednesday April 3rd 2019.Charts For the week ending March 28th, the Top 10 YouTube music videos in the United Kingdom were ruled by both the British and the Americans, splitting them in half.British hip-hop producer Steel Banglez took the #1 spot at 1.5M views that week with the smooth video “Fashion Week”, which opened in the #1 spot.Two grime artists, Russ and Tion Wayne, took the #2 spot, on the YouTube channel GRM Daily, which bills itself as the “epicentre of UK urban culture”, which itself has accumulated over 1.7B views.The #3 spot is taken by British MC and producer Wiley, which features none other than actor Idris Elba dropping bars, with the infectious “Boasty” music video. If you’re a fan of Elba’s movie work in Thor, Pacific Rim or The Dark Tower, check out the video which just spent its third week on the chart with just over 1M views.Rounding out the list are Americans Maroon 5, Ava Max and YNW Melly in their own videos, but in a 1-2 UK-US punch at the #9 spot, Sam Smith and ex-Fifth Harmony member Normani star in the beautifully-shot “Dancing with a Stranger” music video.Artist Highlight in the NewsOn April 1st, Music Business Worldwide announced the signing of British singer-songwriter Millie Turner to AWAL, Kobalt Music’s recorded music services company.Turner is an 18-year-old sporting a relaxed electro-pop sound, which fits the AWAL roster quite nicely, and surely they noticed that despite Turner’s Spotify follower count hovering under a humble 4K, she has over 406K monthly listeners, which gives her a listener to follower ratio of 104, signalling to all algorithms ever made to put her in every playlist imaginable.She only has six tracks released on the major platforms, with a curiously strong focus only on Spotify playlists, as she is only on 5 Apple Music ones and 2 Deezer playlists, while being on 51 of Spotify’s.Turner seems to be slowly growing her exposure, by featuring tracks like “Eyes on You” and “Night Running” on mid-tier playlists like “New Music Friday UK” at 703K followers and “Indie Pop” at 837K.Resonating most in Central to Eastern Europe, she seems to have found quite the following in Istanbul, as she’s increased her monthly listener count from roughly 3K to 23K in the past year, over a 570% increase. Turkish summer tour? We’ll have to wait and see.  Playlist Round-Up In the latest on the bands and brands front, NYC-based indoor cycling company SoulCycle released the “Sound by SoulCycle x Ciara” playlist.The 15-track Apple Music list runs for 1 hour and 5 minutes and rates in the upper halves of the Echo Nest Energy and Danceability charts, which would perfectly compliment a 60-minute workout that demands you are in high spirits as you get your sweat on.Atlanta-based singer Ciara of course gets the ability to debut her latest single, “Thinkin Bout You”, in the leading playlist spot, and takes 11 of the 15 tracks reaching all the way back to 2004 to her hits like “One, Two Step” feat. Missy Elliott and “Goodies” feat. T.I. and Jazze Pha.Salt-N-Pepa and Kanye West are mixed into the playlist for good measure, so if you’re into the SoulCycle scene and like some old-school hip-hop and RnB, be on the lookout for this one.OutroThat’s it for your Daily Data Dump for Wednesday April 3rd 2019. This is Jason from Chartmetric.If you have any ideas for artists or new segments for the podcast, let us know at [email protected] can always get links and show notes at: chartmetric.transistor.fm/episodes.Happy Wednesday, see you tomorrow!