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Title & Speakers	Event
Snowflake at CleverCards and Data Modeling ROI: An Evening of Data Insights 2025-05-22 · 17:00 We’re thrilled to invite you to an insightful data event featuring experts diving into Snowflake implementation and the crucial ROI of data modeling! Join us for an evening packed with practical strategies, networking, and engaging discussions on lean data architectures, Gen AI, and demonstrating data's value. What’s in store? From Zero to Insight: CleverCards' Minimalist Snowflake Implementation for Financial Reporting, CRM, and Gen AI 💡 Roger Martin will detail CleverCards' journey using a "super lightweight" Snowflake approach. Discover how a single developer maximized impact using native services for data consolidation, built insightful formats with Dynamic Tables, integrated HubSpot APIs via Python UDFs, and deployed Cortex Analyst for Gen AI data interaction. Learn how this lean strategy powered advancements in financial reporting, CRM, and AI exploration. The ROI Of Data Modeling 📊 Serge Gershkovich will explore why data modeling is critical in modern enterprises, especially with the rise of AI. This session examines how data modeling and governance impact project metrics and budgets, providing tools to communicate their value effectively to business stakeholders. Understand why modeling is a team sport, how to foster business involvement, and actionable strategies for trusted data and better collaboration. This is an online presentation and we will dial in Serge to the event via video call. Snowflake User Group Ireland Video call link: https://meet.google.com/vgq-kaeu-eeq Event Details 📍 22nd May \\| Clayton Hotel 18:00 \\| Food & Drinks 🍽️🥂 18:30 \\| From Zero to Insight: CleverCards' Minimalist Snowflake Implementation for Financial Reporting\, CRM\, and Gen AI - Roger Martin 19:10 \\| The ROI Of Data Modeling - Serge Gershkovich, SqlDBM 19:50 \\| Drinks & Networking 🍻 Don’t miss this opportunity to connect with fellow data professionals and gain valuable insights into efficient Snowflake use, Gen AI applications, and proving the value of solid data modeling! See you there! Speakers Roger Martin Meet Roger Martin, a technology and product leader advocating Lean/Agile principles to deliver impactful products. His proven success includes leading the product/platform build for a €300m CAD sportsbook acquisition and aiding Agile adoption in a FTSE 100 company. Passionate about empowering teams and aligning technical solutions with business goals, Roger currently leads tech and product functions at Avid Gaming. https://www.linkedin.com/in/rogermartindb/ Serge Gershkovich With experience in architecting Business Intelligence solutions dating back to 2006, Serge Gershkovich specializes in developing efficient data models and clean reporting interfaces. He emphasizes simplicity in his approach and leverages the power of the Snowflake Data Cloud. https://www.linkedin.com/in/serge-cloud-connected/	Snowflake at CleverCards and Data Modeling ROI: An Evening of Data Insights

We’re thrilled to invite you to an insightful data event featuring experts diving into Snowflake implementation and the crucial ROI of data modeling! Join us for an evening packed with practical strategies, networking, and engaging discussions on lean data architectures, Gen AI, and demonstrating data's value.

What’s in store?

From Zero to Insight: CleverCards' Minimalist Snowflake Implementation for Financial Reporting, CRM, and Gen AI 💡 Roger Martin will detail CleverCards' journey using a "super lightweight" Snowflake approach. Discover how a single developer maximized impact using native services for data consolidation, built insightful formats with Dynamic Tables, integrated HubSpot APIs via Python UDFs, and deployed Cortex Analyst for Gen AI data interaction. Learn how this lean strategy powered advancements in financial reporting, CRM, and AI exploration.

The ROI Of Data Modeling 📊 Serge Gershkovich will explore why data modeling is critical in modern enterprises, especially with the rise of AI. This session examines how data modeling and governance impact project metrics and budgets, providing tools to communicate their value effectively to business stakeholders. Understand why modeling is a team sport, how to foster business involvement, and actionable strategies for trusted data and better collaboration.

This is an online presentation and we will dial in Serge to the event via video call.

Snowflake User Group Ireland Video call link: https://meet.google.com/vgq-kaeu-eeq

Event Details 📍 22nd May \| Clayton Hotel 18:00 \| Food & Drinks 🍽️🥂 18:30 \| From Zero to Insight: CleverCards' Minimalist Snowflake Implementation for Financial Reporting\, CRM\, and Gen AI - Roger Martin 19:10 \| The ROI Of Data Modeling - Serge Gershkovich, SqlDBM 19:50 \| Drinks & Networking 🍻

Don’t miss this opportunity to connect with fellow data professionals and gain valuable insights into efficient Snowflake use, Gen AI applications, and proving the value of solid data modeling! See you there!

Speakers

Roger Martin Meet Roger Martin, a technology and product leader advocating Lean/Agile principles to deliver impactful products. His proven success includes leading the product/platform build for a €300m CAD sportsbook acquisition and aiding Agile adoption in a FTSE 100 company. Passionate about empowering teams and aligning technical solutions with business goals, Roger currently leads tech and product functions at Avid Gaming.

https://www.linkedin.com/in/rogermartindb/

Serge Gershkovich

With experience in architecting Business Intelligence solutions dating back to 2006, Serge Gershkovich specializes in developing efficient data models and clean reporting interfaces. He emphasizes simplicity in his approach and leverages the power of the Snowflake Data Cloud.

https://www.linkedin.com/in/serge-cloud-connected/

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