VIOOH, a leading programmatic digital out-of-home (DOOH) platform, is revolutionising the advertising industry by connecting buyers and sellers in a global marketplace. In this interactive session, explore how VIOOH leverages Snowflake to power this transformation - delving into the challenges of managing and analysing vast amounts of real-time data from billions of daily ad impressions, and how Snowflake's scalable and secure AI Data Cloud provides the foundation for VIOOH's success.