In an era of skyrocketing content volumes, companies are sitting on huge libraries — of video, images and audio — just waiting to be leveraged to power targeted advertising and recommendations, as well as reinforce brand safety. Coactive AI will show how fast and accurate AI-driven metadata enrichment, combined with Databricks Unity Catalog and lakehouse, is accelerating and optimizing media workflows. Learn how leading brands are using content metadata to: Unlock new revenue through contextual advertising Drive personalization at scale Enhance brand safety with detailed, scene-level analysis Build unified taxonomies that fuel cross-functional insights Transform content from a static asset into a dynamic engine for growth, engagement and compliance.