AI is redefining the future. Technology is changing faster than ever; people have new ways of interacting with technology, and organizations are adapting and adopting this change. However, Trusted AI can only be built on trusted data. We will dive deep into how AWS is helping customers build a trusted data foundation as they embark on their AI journey to build outcomes that are tailored to their business needs. HEMA will present their journey towards a strong Data Platform and Data Governance strategy on AWS, and the business outcomes they achieved.