Every team wants to improve, optimize, reach goals, to grow. Every team also has a massive pile of ideas on what to work on next. Prioritization is the key to success, ensuring they work on stuff with a high chance of making an impact. As an analyst, you should deliver the insights that feed the prioritization. Did you know that analytics is just a tiny part of those insights? In this talk, I'll show you the best sources to analyze to develop insights that optimize your prioritization.