In an era of unprecedented competition, manufacturing companies are turning to data not just for operational efficiency, but as a core driver of business transformation. This panel will explore how a modern data strategy can move an organization beyond optimization and into true innovation. We'll hear from tesa's CIO about their journey to leverage data as a strategic asset, with real-world examples from their use of shop floor analytics to drive quality and digitalization. Snowflake's Manufacturing Field CTO will then discuss how cutting-edge technologies like AI and GenAI are making data accessible to everyone, unlocking a future of smarter operations and entirely new business models. This session will provide clear, actionable insights on how to initiate, implement, and scale data programs for maximum impact.