Every report, analysis, statistical method, and amazing technical innovation eventually winds up in the hands of a human person who must incorporate what has been produced into their decision making process. Sounds simple, right? Successful transmission and uptake of the results of analysis is crucial not just for leveraging data effectively but the long term success of the analyst and the programs they cherish. Let's dig into this a bit and see if we can identify some opportunities. And yes, this will include talking about emotions. How does that make you feel?