Is it possible to analyze and fix the e-commerce tracking of a top “Serie A” football team WITHOUT having any access to the Google Analytics and Tag Manager panels, WITHOUT collaboration from the developers, WITHOUT a brief from the former supplier, and with very little time available? Apparently, yes. Follow the running commentary of an incredible case history and the secrets of a providential intervention carried out at the very last moment, to understand the logic beneath it and be able to replicate it if needed.