UnitedMasters’ Head of Marketing David Melhado (mel-HEY-doh) is a New York City-based industry veteran who first cut his teeth in music marketing and management in the South, holding roles at Atlantic Records, iHeartRadio, StreamCut Media & RocNation. Connect With Dave on LinkedIn and check out UnitedMasters here. If you want more free insights, follow our podcast, our blog, and our socials. If you're an artist with a free Chartmetric account, sign up for the artist plan, made exclusively for you, here. If you're new to Chartmetric, follow the URL above after creating a free account here.