Customer Lifetime Value (CLV) is the cornerstone of any recurring-revenue or service business. It's one of the most important metric in contemporary business analytics, showing the long-term profitability and sustainability of customer relationships.

In this session, Ranjeeta Bha will explore the significance of CLV, how it's calculated, and the many factors that influence it such as customer acquisition costs, retention strategies, and revenue forecasting. We'll explore what makes customers quit—and how to predict it. Attendees will understand how to gain a comprehensive understanding of their customer base, as well as how emerging statistical and AI approaches can be used to estimate CLV.