The top speed recorded by an F1 car is currently 372.6 km/h (231.5 mph). Juan Pablo Montoya of the McLaren-Mercedes F1 Team achieved that after racing professionally for 13 years (and 'Karting' most of his early life). The F1 car itself is an amazing tool, but does anyone think that you could put just anyone behind the drivers seat and achieve the same results as Montoya? Tools are only as good as the people using them (at least until said tools learn how to murder us). In a recent study 55% of college students said they believed the full moon caused people to behave oddly, despite a complete lack of evidence. The often unspoken problem in Analytics is the people. Even if they don't believe in Bigfoot, they may lack the humility to admit they have blind spots, or the intellectual empathy to understand things that aren't all about them. We must elevate our practice of analytics through the promotion of Critical Thought, which leads to better Empirical Analysis, and insight and value for our companies and clients.