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Superweek talk 2024-02-01

APPROACHES TO MODELLING YOUR BEHAVIOURAL DATA

Event: Superweek 2024

Speakers

Jordan Peck

/ Snowplow

Topics

BI BigQuery Dashboard Data Modelling DWH Google Analytics Looker Looker Studio Power BI Tableau

Description

With GA4 putting web and behavioural data in a data warehouse into the hands of more analysts than ever before, you may be wondering how to get the best from your data in BigQuery (or any data warehouse), keep costs manageable, and how to give your users the best performance possible. This talk will cover different approaches to data modelling, the trade-offs associated with each approach, and how the dashboard/BI tool you’re using (whether it be Looker or Looker Studio, Tableau, Power BI etc) impacts your data modelling.