MDE calculations: real data example how to know if you could run experiments on a specific location. Data quality: real data examples to show what it means to have 20% more users in your experiment. Prioritization: how to optimize your chance of success by prioritizing your experimentation roadmap based on data? Test results: what are valid results in the data and what not? When is the experiment done? Business case calculations: how much money is your experimentation program really making?