Retail Media Networks (RMNs) are transforming how brands engage and connect with consumers throughout the omnichannel. In this session, Databricks and Hightouch will explore how data-driven advertising is reshaping retail promotions and enabling real-time activation of customer insights. Learn how unified data architectures and composable customer stacks are driving hyper-personalized, high-ROI campaigns. Whether you're a retailer monetizing first-party data or a brand optimizing ad spend, this session offers practical strategies and real-world examples to thrive in the evolving RMN landscape.