Michelle Dooley is a seasoned executive with a proven track-record of building and scaling business revenues from incubation to over $500 million. Prior to founding Catalyst Media Consulting, an independent, Retail Media Consultancy of former in-house operators, Michelle built and developed teams across marketing, strategy and revenue in start-ups, mid-size and fortune 50 companies. She was a member of the founding leadership team that took Roundel, Target’s Retail Media Network, to a half a billion dollar business in 3 years. Her depth of understanding across the business and technology sectors, coupled with her background in data-driven marketing, personalization and data strategy, bring new perspectives to the organizations she’s led.