This video covers what you'll need to build a marketing attribution data model and why it's important to have one to evaluate your business. It covers how the team at Grailed has built data models in an effort to determine where their users come from, where their orders come from, and more. It shares the value these models have unlocked for our marketing team and what it might unlock for yours!

Speaker: Evy Kho, Senior Operations Analyst, Grailed