On today’s episode, we’re joined by Dan Balcauski, Founder and Chief Pricing Officer of Product Tranquility, a consulting firm in Austin, Texas focused on helping high-volume B2B SaaS CEOs define pricing and packaging for new products.

We talk about: What people often get wrong about pricingPricing questions you should never askWhat to ask instead The right way for companies to raise pricesHow to determine if you should publish pricing online